With cable prices continuously rising, many have found an alternative way of viewing their favorite programming. This way is the internet. With websites like http://www.hulu.com/, people are able to watch many of the same programming that is found on television, whenever they want, and the great part is that it is free.
With traditional television, the big networks, such as NBS, ABC, Fox and the others have full control of what and when programming is on television. But with internet distribution, this is somewhat challenged. The networks control when many of the programming is available online. The program first airs on television, and then later on it is available on the web. Another way they still have control is by not having every channel or program, available online.
In the book The Television Will Be Revolutionized, the author Amanda Lotz discusses the five C’s. The five C’s are: choice, control, convenience, customization, and community. Lotz says that choice and control are reflected upon the expectations and adjustments of the use of networks on television. Convenience and customization refers to choice and control after network-era norms "eroded and conventions of the multi-channel transition started to dominate". And finally is community, which refers to people sharing interests and ideas with one another.
With the question could an independent producer have a popular TV show and distribute it to TVs nationwide through YouTube and ignore the networks? I would have to say yes it is possible. A person can easily come up with a television plot, record it themselves, and post it on YouTube. Then the viewers can easily follow their work and watch it on their televisions with such devices as Playstaion 3 or Apple TV. With that being the case, broadband TV relates to issues that we have learned about in the Long Tail, the internet as a democratizing tool, and Creative Commons. People can create videos or TV shows and protect them through creative commons, and then anyone who is interested in viewing them can watch them as long as they have access to them.
In ten years, there will still be television. The only difference is that standardized television will work together with the internet. There will be television that allow users to access the internet, and watch TV simultaneously. So with that, TV will not lose to the Internet, but they will simply join forces.
For More Info:
http://www.youtube.com/youtubeonyourtvhttp://www.nytimes.com/2010/03/11/garden/11tv.html?scp=14&sq=web%20television&st=cse
http://www.nytimes.com/2010/02/24/business/media/24cooler.html?partner=rss&emc=rss
http://www.usatoday.com/money/media/2009-11-13-1Awebtv13_CV_N.htm
http://www.nytimes.com/2009/12/04/business/media/04hulu.html
http://www.usatoday.com/money/media/2009-11-13-1Awebtv13_CV_N.htm
http://www.nytimes.com/2009/12/04/business/media/04hulu.html
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