Monday, April 19, 2010

Privacy on the Web

When it comes to the web, privacy is a matter of great concern. With the billions of people with access to the internet, there is tons of people’s personal information available online. Especially now with the ever so popular social networking sites, people information is widely available. Google and other search engines have ties with these sites, which means you and your personal information could be easily access.

Many large companies like to take advantage of this. This is referred to as mining the internet for information. This is used widely by advertising companies. The companies view your basic information such sex, hobbies, and interest. They then use your information to try to sell you things they think may interest you. This information is found because of cookies, small text files created on your computer that contain information left there by the websites you visit.

Future employers may also access your personal information via the internet. They may Google your name and see what comes up. Things find on social networking sites such as photos, and status updates could be detrimental to your being hired if there is something negative pops up.

People can control a majority of the information that is found about them. The key to that is to setup your personal privacy settings. For example, Facebook allows its user too have their information public to “everyone,” or people can choose to have only certain people to access their pages. This way, even Google can not access your information. I have my account settings this way, and it actually works. I Google my name before I did this and my account showed. But now with the privacy settings, nothing came up when I searched.

In 2006 in Italy, Google was prosecuted for putting up a video of an autistic boy who was being taunted by other children. Google ran the video for two months, and it actual became the top entertaining video, until numerous viewers reported to them that it should be taken down. I personally believe that the prosecution for was not fair. What makes the internet popular is that any and everything can be found. For Google to monitor and look at everything that goes on the web (which is nearly impossible), would be a form a censorship. The internet is supposed to be an open field where everything is allowed. Censoring it would definitely change the dynamic of it.

People that are now growing up with the internet may have different expectations on the internet and privacy. They may be more aware of the dangers and disadvantages that having your personal information on the web may bring. They may be wiser and not put personal information out there or if they do may have a greater concern for protecting it with available privacy features.

The Future of Television

With cable prices continuously rising, many have found an alternative way of viewing their favorite programming. This way is the internet. With websites like, people are able to watch many of the same programming that is found on television, whenever they want, and the great part is that it is free.

With traditional television, the big networks, such as NBS, ABC, Fox and the others have full control of what and when programming is on television. But with internet distribution, this is somewhat challenged. The networks control when many of the programming is available online. The program first airs on television, and then later on it is available on the web. Another way they still have control is by not having every channel or program, available online.

In the book The Television Will Be Revolutionized, the author Amanda Lotz discusses the five C’s. The five C’s are: choice, control, convenience, customization, and community. Lotz says that choice and control are reflected upon the expectations and adjustments of the use of networks on television. Convenience and customization refers to choice and control after network-era norms "eroded and conventions of the multi-channel transition started to dominate". And finally is community, which refers to people sharing interests and ideas with one another.

With the question could an independent producer have a popular TV show and distribute it to TVs nationwide through YouTube and ignore the networks? I would have to say yes it is possible. A person can easily come up with a television plot, record it themselves, and post it on YouTube. Then the viewers can easily follow their work and watch it on their televisions with such devices as Playstaion 3 or Apple TV. With that being the case, broadband TV relates to issues that we have learned about in the Long Tail, the internet as a democratizing tool, and Creative Commons. People can create videos or TV shows and protect them through creative commons, and then anyone who is interested in viewing them can watch them as long as they have access to them.

In ten years, there will still be television. The only difference is that standardized television will work together with the internet. There will be television that allow users to access the internet, and watch TV simultaneously. So with that, TV will not lose to the Internet, but they will simply join forces.

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Thursday, April 8, 2010

Death of Traditional Media?

In recent years, traditional media such as TV, newspapers, and magazines have been having been facing a problem. They have began competing with the internet. The internet offers all types of news media from blog sites and newspapers with their own sites. With these changes in journalism, consumers and news organizations are finding ways to adapt. Many newspapers and news stations have websites that offer the same information and sometimes even more.

One thing I will discuss is citizen journalism. This refers to a form of journalism that lets everyday people put out information on the web in the same manner as journalists. In there work they also include things like photos and videos. As citizen journalist, there are still rules. For example, according to Reuters Handbook of Internet Reporting, they are required to still include sources.

Here is a list with some citizen journalism sites:

As for the shift from traditional media to internet news, it can be for better or worse. The great about getting news off the web is its connivence. People are able to find out what's going on whenever they want to. It also great because it allows just about anyone to inform others. Another benefit is that the news can reach many people compared to traditional media. The disadvantages of this would be losing some followers. Many older followers may find it difficult to go on to a newspaper website compared to the simplicity of just reading a paper. Another disadvantage would be the credibility. Especially for blogers, they could hear something and just run with it. With traditional media everyone is required to do extensive researching.

What will journalism be like in 10 years? I honestly believe that there will still be forms of traditional media. Even with the many newspaper closings, there will always be people that prefer gaining their information through newspapers and television. So with that there will always be a niche to fill.

For More Information check out these sites:

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Wednesday, March 10, 2010

The Advantaes of Social Networking Sites

Social networking sites seem to be the latest craze on web nowadays. Two popular social networking sites are Twitter and Facebook. Twitter allows users to update what's going on at anytime and just about anywhere worldwide. Twitter accounts can be linked to cell phones, web pages, or IM services, to allow the user to send and receive messages or tweets to and from others. Facebook is another social networking site that allows users to upload images, videos, and links and share information with family and friends instantly with status updates. There are also thousands of applications, fan pages, and groups for people to take advantage of while on Facebook.

Social networking sites are not only for everyday people, but companies and organizations use these sites to advertise and post job listings. According to an article in The New York Times, TwitJobSearch was created on Twitter to search Twitter for jobs. In the article it states, “One of Twitter’s advantages is that tweets can reach an unknown audience which is a benefit that recruiters, human resources departments and job-seekers are fast discovering.”

Social networking sites are also beneficial to the non-profit sector. Non-profits use Facebook by creating fan pages, which help to spread awareness about their organization to followers, which over time gets more people involved. They also use these fan pages to advertise different events and to collect donations.

As a fellow facebook user, I myself do follow a few organizations by fan pages. One I follow is for breast cancer awareness. On the fan page, it allows its 1,185,947 fans (which grow daily), to make purchases of items that support breast cancer awareness. There are many different links that gives fans breast health advice. And there are also inspirational letters from breast cancer survivors. I also have fan pages for different fashion stores. On there pages they give out information about events, new collections, and sales. This is beneficial for fashion lovers because it keeps them updated on deals, and this is beneficial for the companies because it can increase sells.

Social networking sites relates to the Long Tail because anyone from musicians, to business owners can create a group or page to promote their work or company, which leads them to gain notice from millions of users and can overall add to their success. It relates to Creative Commons because people can license their work post it.

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Sunday, February 14, 2010

Creative Commons and its Impact on Protecting Works

Over the past decade, the internet has been in great popularity. As many know, the internet carries a large variety information, as well as entertainment, such as films, books, music, etc. Of course there are people that prefer to purchase these items at stores, but many find it convenient to illegally share or correctly known as peer-to-peer.

To assist with this issue, creative commons (CC) was created. According to, Creative Commons is a nonprofit organization that works to increase the amount of creativity in "the commons." The commons refers to the body of work that is available to the public for free and legal sharing, use repurposing, and remixing.

Creative Commons is somewhat different from traditional copyright law. Copyright protects the author works from unauthorized copying, and gives the rights to print, reprint, and copy the work, sell assign, distribute copies, and to perform the work. All of these rights are reserved with copyright. But with Creative Commons it is not required to have all of these rights. It is way more flexible. People with CC licenses are allowed to pick and choose their own rights in which they want to apply.

Now when it comes to Creative Commons in regards to independent content producers, I believe that it can be beneficial to the producers. This gives them a way to get their creations out and available to the world, but still have the needed protection. A great example of this is CC licensed musician Josh Woodward. His music is available for anyone to use, as long as they credit his works. This exposures is great for the authors, and can eventually lead to bigger and better things. Overall, creative commons seems like it will have a positive impact on the way content producers of the present and future will protect their works.
Used Resources:
Photo: (By Drew Baldwin licensed under the Creative Commons Attribution 2.0 Generic ).

Monday, January 25, 2010

What I Got Out of Chris Anderson's The Long Tail

When it comes to the World Wide Web, there have been many changes in the last decade. Just about anything can be accessed and purchased online. With websites like Netflix for films, Rhapsody for music, and Amazon for whatever else it is that you could be looking for, if you can think of it, you can find it.

This is referred to as the long tail. The long tail is a selling strategy that focuses on accommodating for particular niches. With this strategy, companies are selling larger amounts of different items in smaller quantities, compared to companies that are selling smaller amounts of popular items in large amounts.

Chris Anderson talks about the Pareto or the 80/20 rule. According to this rule only 20% of music, films, and books etc. will be hits, while the other 80% will miss. But according to Robbie Vann Adibo, the CEO of Ecast, actually 99% of everything sells because nearly everything is demand.

With everything being in demand, there are increases in independent production. Many people can now create their own media, and put it on the web. This is done for films also. There are many independent film makers, that make films and sell them to online movie stores.

All of these factors can be associated with infinite shelf space. Infinite shelf space can be helpful to both the consumer and producer. It beneficial to the consumer since it allows them to search through a wide array of selections that stores do not usually carry, since their space is limited. By browsing online, consumers are almost guaranteed to find exactly what they are looking for. It helps the producer by allowing them to get their work out more effectively and efficiently. With this happening, it should allow their sells to grow. And making money is what it is all about.


Anderson, Chris. (2004). "The Long Tail". WIRED Magazine, Issue 12.10. Retrieved from

Anderson, Chris. (2006). "Identifying The Long Tail". [Video File]. Video Posted to


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